LinkedIn is a great platform to use for both personal and corporate brand awareness. It operates the world’s largest professional network on the Internet with more than 259 million members in over 200 countries and territories. If you’re not optimizing your profile and taking advantage of one of the many ways to draw attention to your profile or company page, then you should pay close attention because I’m going to give you several ways to use the LinkedIn status bar for marketing. Here we go:
1. Share a blog post. If you have a blog for your organization – or a personal blog – you can write up a quick summary of the post and attach a link to it in the status bar. It will then be shared in your LinkedIn network and Twitter (if you want to do so). Remember, your network can then share your latest update, like it and comment on it. This will help propagate the message even further.
I digress for just a minute. Here are some thoughts sharing updates through LinkedIn to Twitter at the same time.
I’m not a big fan of publishing your status updates to your personal Twitter account via LinkedIn for every status update unless the majority of your Twitter followers are colleagues and like minded individuals. Why, you ask? You’re dealing with two entirely different audiences, with different personalities, writing styles and lingo. On LinkedIn, you may have some important work-related intel to share with like-minded connections. While those in a directly related field may express interest, it will likely go over the heads of all those on Twitter. Twitter is designed to be more of a casual, conversational format. You may want to gain followers by posting a tweet intentionally designed to get a reaction. While random people may love it, your business contacts may get turned off by the “unprofessionalism” of your tweet. Remember, not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.
2. Increase the reach of a press release – When you send out a press release, you can post it through the LinkedIn status bar with a link to the complete news release and your network(s) will get the information that way. Again, your connections can share, like and comment on the status and their networks will get the press release information too.
3. Media coverage or bylined articles – If you or your company are covered by the media or you write an article for an industry publication, post it to the status bar. Include the link to the article and ask your network to like, share and comment. You would be surprised by the number of people that will help you out if you just ask.
4. Promote an event – Hosting an upcoming event or conference? In addition to using traditional channels to market your event – write up a short description with a link to the event’s website and send it out through the LinkedIn status bar.
5. Job Opportunities – Is your organization hiring? Let people know about it by posting an update. Post a brief description of the job and add a link to your careers page. This is a great way to get referrals from your connections!
6. Share Other Information — You can share thoughts, articles or other content-rich websites with others from several places. You can use the posting module on your home page to share information. The example “Using Pinterest to Gain Exposure” is shown in the below screenshot.
1. Click into the text box where it says “Share an update” and type in your remark and/or link.
- Limited to 600 characters maximum.
- If you choose to update your Twitter status too, only the first 140 characters will be visible on Twitter.
2. Click “Attach a Link” to add your URL and then click “Attach Link” (optional). Allow a few seconds for a description to automatically display.
- Click the Edit link to modify the title and description.
3. Select an option under “Visible To:”
- Pick anyone to show updates to everyone looking at your profile and send updates to your connections. (This is the default setting.)
- Pick connections only to be visible only to your connections looking at your profile and to send updates to your connections.
5. Click “Share.”
- You can also share with groups or individuals once the update is posted. It will show up on your home page under “All Updates” as shown below in my post “How Much Automation is Safe For Your Social Media Strategy.” Click “share” to post to groups or share with individuals. You can share posts with 1 group or as many groups as you belong.
An update will remain visible in the Activity Feed in your side bar until it is replaced by a more recent update or until you delete it. You can even check to see how your update is performing by viewing it on the right hand side of your home page shown below underneath “Who’s Viewed Your Updates.”
- From Discussions in your groups.
- From partner sites like Wall Street Journal, Forbes or the New York Times.
- From LinkedIn Pulse.
- From any webpage when using the LinkedIn Sharing Bookmarklet.
- From your connections’ updates by liking their posts.
If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!