Facebook Feature Updates: “Reach” Metric to Include Mobile and News Feed Loads Fewer Stories

Facebook recently made two changes that will help page owners understand the true reach of their posts. The reach metric in page insights will now include mobile data and the desktop News Feed will no longer count reach until a user scrolls and loads the page’s story according to Facebook.

Reach is the total number of people who have seen a page post within the first 28 days since it was made. Reach is counted when a post is loaded and shown in News Feed. Beginning today, mobile distribution will count toward a page’s total reach. It was previously unclear that reach data was limited to desktop only, so many pages might have been reaching more users than they had thought. However, it seems Facebook will report reach as a combined total, rather than distinguishing between desktop and mobile. 

Facebook made another change this week that will affect reach total. To improve the efficiency of News Feed, Facebook will load fewer stories at a time. When a user scrolls down the feed, more stories will load. Because reach and impressions are counted upon load, the metric previously included impressions that users might not have actually seen. Now insights should more accurately reflect what users have viewed, though it should not affect how many fans will see a page’s post in their feed.

With these changes made at the same time, it is difficult to know whether reach is likely to be higher, lower or the same as it has been in the past. The addition of mobile would make the number higher, but the News Feed change could make it lower. Whether or not these differences will balance each other out is unclear. Have you noticed a decline in your reach metric?

Source: Inside Facebook

[Infographic] Mobile Content: Usage and Expectations

The following  infographic was created by Carpathia and it showcases how mobile use has become increasingly popular. Across regions, mobile browsing and application usage is growing at a rate of 7-9%. With this growth, so do the demands of mobile users. The following infographic not only shows the magnitude of the audience, but also the ways in which mobile marketing, advertising and content providers can meet the demands of users worldwide.

Here some interesting highlights from the infographic:

• There are over 6 billion mobile subscriptions [2011]
• 87% of the world’s population are using mobile phones
• 22% of mobile users access the internet at least once per month
• 34% of Americans and 28% of European use their mobile devices to access applications
• 71% expect quick load times on mobile sites
• Five seconds is the max wait time on a mobile site or an application before the user will exit the app or go to another site

One That Doesn’t Make Mistakes, Doesn’t Make Anything…

 

 

 

 

 

 

 

 

We are human. We make mistakes. Hopefully, we make better ones tomorrow. 

Experiment with LinkedIn Labs: A Showcase of Experimental New Widgets Developed by the Employees Of LinkedIn

LinkedIn Labs hosts a small set of projects and experimental features built by the employees of LinkedIn. This concept was inspired by the employee’s, who, every month  celebrate “InDay,” a day when LinkedIn employees from around the world are encouraged to spend their time focused on research, learning and developing concepts outside of their normal routine. They throw a Hackday contest on every InDay. These projects are judged and the winners (and other projects noted worthy) have their projects posted in the Labs section of LinkedIn.

Whether you want to search LinkedIn via text message, use the Resume Builder to create your resume based on your LinkedIn profile, see a visualization of the most-searched companies on LinkedIn or see your own network in a more creative way, there’s a widget to do it. Check them out and be sure to leave your feedback to help them fine-tune these widgets or get rid of the ones that aren’t popular. These “experiements” are intended to be low-maintenance and may be removed over time based on popularity and support.Keep in mind that the projects displayed on LinkedIn Labs will vary in terms of support and quality, as they are often intended to demonstrate new concepts and technologies. They hope that by sharing them publicly, these concepts will benefit from the feedback they receive. Some may be live for just a few weeks; others may become a staple on the site. Their goal is to provide a platform where these engineering efforts can more easily be shared with the public. Which ones are your favorites and are their widgets that you would like to see added? Leave your ideas in the comments section. As always, please feel free to connect with me on LinkedIn and if you’re feeling kind, follow BrandLove, LLC on LinkedIn. I appreciate your support!

Facebook Launches New Feature: Voice Bar

To improve the Page admin experience, Facebook recently launched the voice bar so admins can clearly see whether they’re posting, commenting, and liking from their personal account or as their Page. To change between using Facebook as yourself or as the Page you manage, go to the right top of your Page and click “Voice” and then click “Change to.” I’ve included the below screenshot to hopefully make this more clear. If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!

[Infographic] Find out How and Why Corporations are Using Social Media to Gain Exposure and Generate Leads

The following Social Media is Going Corporate infographic was created by MBAPrograms.com and it showcases how and why businesses are using social media and how small and large businesses are tweeting, pinning and posting to gain more brand awareness, generate leads and engage with their customers and fans.

Here some interesting highlights from the infographic:

• 94% of corporations use social media
• 85% say using social media has increased brand awareness
• 74% saw an increase in website traffic
• 58% use it for lead generation and building brand loyalty
• 76% plan to increase their use of YouTube and video marketing
• Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%)
• 58% of Fortune 500 companies had Facebook pages in 2011, 62% had Twitter accounts

Freedom has its life in the hearts, the actions, the spirit of men and so it must be daily earned and refreshed – else like a flower cut from its life-giving roots, it will wither and die. ~Dwight D. Eisenhower

It’s time to take a few minutes out of your 4th of July holiday festivities to thank all the men and women who are defending our freedom — and the families that support them. Freedom is never free. God Bless America and Happy 4th of July from BrandLove, LLC!

“Positive thinking is the ability to feel negative when you have to and still maintain enough hope to keep on going.” –Don Shapiro

[Infographic] How to Get More Likes, Comments and Shares on Facebook

Your Facebook business page has the potential to drive a ton of traffic to your website or blog. But, you’re going to have a very difficult time achieving success on Facebook if people are not liking your stories or commenting on them. Wondering how to boost engagement? Then you need to check out this helpful, easy-to-read infographic containing interesting information compiled by Dan Zarrella of HubSpot.

The “Social Media Scientist” compiled information from 1.3 million posts from the top 10,000 most-liked pages on Facebook, in order to find out things like:

• Timing of posts
• Length of posts
• What types of posts get a better response?

Here’s some of the interesting things that he found:

• Posts published on Saturdays and Sundays get more likes than those posted during the business week.
• Content posted at 6:00 p.m. tends to get more shares (EST).
• Content posted at 8:00 p.m. tends to get more likes (EST).
• Short posts get more likes and longer posts get more shares.
• Negative posts bring in more comments than positive ones.
• Photos get more engagement than News Links (the lowest), video or just text.

If you’re not already a BrandLove, LLC Facebook Fan, please “like” my page. There are lots more social media tips and information. My fan page is updated daily. Thank you for your support!