The CMO’s Guide to the 2014 Social Landscape


This infographic is a fantastic guide to the CMO’s (and all marketer’s) social landscape. It shows the advantages and disadvantages of each social media platform with regard to SEO, brand awareness, customer communication and traffic generation. For 2014, the ‘Big Four’ are joined by newcomers SlideShare, Google+, Pinterest, and Instagram. The infographic was created by CMO.com who teamed with data visualization specialist Visual.ly to help with both content and design. Worth the read and a valuable resource to share with your colleagues.

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Digital Marketing, Facebook, Google+, Infographics, LinkedIn, Marketing, Pinterest, SEO, Social Media Marketing, Twitter, YouTube

How To Jazz Up Your LinkedIn Profile With Bullets And Symbols


LinkedIn_SymbolsWhat better time than now to update your LinkedIn profile to make it stand out among the other 277 million users?  Using  bullets, symbols and visual cues in your LinkedIn profile will definitely help to make yours stand out from the crowd in a positive way especially if you use them conservatively. My suggestion to you would be to use arrows, stars or vertical lines in your headline and title sections, bullets or ticks and horizontal lines in your summary section and diamonds, arrows or check marks in your ‘experience’ section. Like anything else, just make sure you don’t get too crazy or too cute with your choices in symbols. And, most importantly, make sure you don’t overuse them. You don’t want your profile  to appear unprofessional. This will cheapen your personal brand which you’ve worked so hard to fine tune.

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As promised, here’s the how to:

1. Find the symbol you want and drag your mouse over the character.

2. Press Ctrl + C to copy the symbol.

3. Open up your LinkedIn profile and click “Edit.”

4. Ctrl + V to paste it into your profile.  If you use a Mac, you can click Apple+V.

5. Save the changes to your profile and view your results.

Arrows

►    ◄    ▲    ▼    ⇒  ⇓  ⇔   ⇕   ⇖   ⇗   ⇘   ⇙   ⇚   ⇛

Stars

★    ☆     ✱     ❉     ❊

Traditional Bullets & Ticks

■    □    ▪    ◊    ●    ♦    ◘    √

Fun Symbols (Be Careful With These!)

♫    ♥    ツ    ❢  ✽

Miscellaneous Symbols

™    ©    ®    ℠

Email

✉     ✍     ✎     ✏     ✑     ⌨

Phone

✆     ☎     ☏

Horizontal Lines

Make sure you copy and paste the lines several times!

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲

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If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under Branding, LinkedIn, Social Media Marketing

Activity Feed On LinkedIn Profile Pages Removed! Find Out Why And A Work-around Solution!


imagesIf you’re like me and wondering what happened to your status updates that you used to be able to see on any individual LinkedIn profile page, they’ve been eliminated as of December 2013! The activity feed showed on profiles showed your most recent activity. For example, recent connections, articles shared and so on. Why is this feature gone you ask? This is from LinkedIn, “we take a look at our features to evaluate how they’re being used by our members. Part of this process sometimes means we decide to eliminate a feature, so we can better invest those resources in building new and better LinkedIn products.” WHAT? I loved this feature! One of the main reasons I loved this feature is because I have 500+ connections, and it makes it virtually impossible to see updates from someone I follow regularly AND it will significantly impact my profile views. Also, I may need to research a person and want to check what types of content they are posting so I know what they are interested in for conversation starters. From a Recruiting perspective, this is valuable information to have displayed on profiles to glean information on potential candidates. From a job seekers perspective, I believe it is critical information to draw traffic to your profile page and to let Recruiters know a little more information about you if you’ve applied for a position. I certainly hope whatever new features they are working on, will solve this problem.  LinkedIn says, “Being able to share what you do on LinkedIn is important to us and we are working on more useful ways for you and other members to view and interact with your activity on LinkedIn from your profile.” I hope they roll something out quickly. In the meantime, check out an interim solution.

The Work-Around Solution

The good news is that you can still see “Recent Activity’ on your mobile phone if you have downloaded the LinkedIn app. If you haven’t, you can download it HERE for Android. And HERE, for the iPhone. They both are free downloads.

LinkedIn Android App Screenshot

LinkedIn Android App Screenshot

You can still access your own activity from the Homepage. Here’s how:

  • Click Home in the top left of your LinkedIn homepage.
  • Move your cursor over All Updates, found below the Share box and to the right.
  • Select Your Updates.

You can also share updates to your network directly from the homepage, and you can have other activities broadcast to your network.

How To View 'Your Updates' on LinkedIn

How To View ‘Your Updates’ on LinkedIn

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends and colleagues. Your support is much appreciated!

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Filed under LinkedIn, Social Media Marketing

LinkedIn: How to Share Ideas, Questions, Articles and Website Links and Why It’s a Good Idea



LinkedIn-love-imageTips on Using the LinkedIn Status Bar for Marketing

LinkedIn is a great platform  to use for both personal and corporate brand awareness.  It operates the world’s largest professional network on the Internet with more than 259 million members in over 200 countries and territories. If you’re not optimizing your profile and taking advantage of one of the many ways to draw attention to your profile or company page, then you should pay close attention because I’m going to give you several ways to use the LinkedIn status bar for marketing. Here we go:

1. Share a blog post. If you have a blog for your organization – or a personal blog – you can write up a quick summary of the post and attach a link to it in the status bar. It will then be shared in your LinkedIn network and Twitter (if you want to do so).  Remember, your network can then share your latest update, like it and comment on it. This will help propagate the message even further.

I digress for just a minute. Here are some thoughts sharing updates through LinkedIn to Twitter at the same time.

I’m not a big fan of publishing your status updates to your personal Twitter account via LinkedIn for every status update unless the majority of your Twitter followers are colleagues and like minded individuals. Why, you ask? You’re dealing with two entirely different audiences, with different personalities, writing styles and lingo. On LinkedIn, you may have some important work-related intel to share with like-minded connections. While those in a directly related field may express interest, it will likely go over the heads of all those on Twitter.  Twitter is designed to be more of a casual, conversational format. You may want to gain followers by posting a tweet intentionally designed to get a reaction. While random people may love it, your business contacts may get turned off by the “unprofessionalism” of your tweet. Remember, not everyone uses Twitter, so your colleagues on LinkedIn may not know how to read some of the special characters and abbreviations on Twitter.

2. Increase the reach of a press release – When you send out a press release, you can post it through the LinkedIn status bar with a link to the complete news release and your network(s) will get the information that way. Again, your connections can share, like and comment on the status and their networks will get the press release information too.

3. Media coverage or bylined articles – If you  or your company are covered by the media or you write an article for an industry publication, post it to the status bar. Include the link to the article and ask your network to like, share and comment. You would be surprised by the number of people that will help you out if you just ask.

4. Promote an event – Hosting an upcoming event or conference? In addition to using traditional channels to market your event – write up a short description with a link to the event’s website and send it out through the LinkedIn status bar.

5. Job Opportunities – Is your organization hiring? Let people know about it by posting an update. Post a brief description of the job and add a link to your careers page. This is a great way to get referrals from your connections!

6. Share Other Information — You can share thoughts, articles or other content-rich websites with others from several places.  You can use the posting module on your home page to share information. The example “Using Pinterest to Gain Exposure” is shown in the below screenshot.

How to Post a Status Update on LinkedIn.
1. Click into the text box where it says “Share an update” and type in your remark and/or link.

  • Limited to 600 characters maximum.
  • If you choose to update your Twitter status too, only the first 140 characters will be visible on Twitter.

2. Click  “Attach a Link” to add your URL  and then click “Attach Link” (optional). Allow a few seconds for a description to automatically display.

  • Click the Edit link to modify the title and description.

3. Select an option under “Visible To:”

  • Pick anyone to show updates to everyone looking at your profile and send updates to your connections. (This is the default setting.)
  • Pick connections only to be visible only to your connections looking at your profile and to send updates to your connections.

4. Check the box next to the Twitter icon to update your Twitter status with the same information (optional).

5. Click “Share.”

  • You can also share with groups or individuals once the update is posted. It will show up on your home page under “All Updates” as shown below in my post “How Much Automation is Safe For Your Social Media Strategy.” Click “share” to post to groups or share with individuals. You can share posts with 1 group or as many groups as you belong.

An update will remain visible in the Activity Feed in your side bar until it is replaced by a more recent update or until you delete it. You can even check to see how your update is performing by viewing it on the right hand side of your home page shown below underneath “Who’s Viewed Your Updates.”

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Other Ways of Sharing Updates:
  • From Discussions in your groups.
  • From partner sites like Wall Street Journal, Forbes or the New York Times.
  • From LinkedIn Pulse.
  • From any webpage when using the LinkedIn Sharing Bookmarklet.
  • From your connections’ updates by liking their posts.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Digital Marketing, LinkedIn, Marketing, Social Media Marketing, Twitter

[Infographic] 12 Things to do After You’ve Written a New Blog Post


You’ve spent a ton of time researching and writing your blog post for the world to see and, hopefully, share. Even the best articles need help getting noticed so the only people reading your blog posts aren’t you and your subscribers. Promoting your blog post is vital to driving social media engagement for your article which will lead to traffic back to your blog.  This infographic by Divvy does a nice job explaining the steps you should be taking after you’ve written your next article.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under Blogging, Digital Marketing, Infographics, Social Media Marketing

4 Ways to Gain Followers on Your LinkedIn Company Page


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If you’re not taking advantage of LinkedIn’s Company Pages, then you’re missing out on a huge opportunity to reach an even broader audience and further brand your business online. It’s an opportunity to share your company story, engage with a captive audience, drive word of mouth at scale and highlight your products and services. So, with that said, once you’ve created a Company Page, you need to grow your follower base to promote your company’s products and services and even recruit talent.  The good news is I’m going to give you four ways to do this. The bad news is that LinkedIn does not make this as easy as it could be by automating this process. Ultimately, doing all four of these tactics will be the most beneficial.

1. Right now, the best and only way to directly invite your connections would be to send them a direct message which would include your link (http://www.linkedin.com/company/yourcompanyname)  to your Company Page. You should also include verbiage about your company and why they should follow.

2. If you haven’t already done so, I’d suggest adding the ‘Follow Company’ button to your website. This is easy to set up and another way to grow your follower base. Find out more about how to do this here.

3. You can also add your Company Page URL (http://www.linkedin.com/company/yourcompanynamehere) to your outbound emails and all marketing communications.

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4. You can create Ad campaigns to promote your Company Page and attract new followers. You can engage in advertising to promote your business, product, service, or job openings, with highly targeted, pay-for-performance ads that drive traffic back to your Company Page. You can find out more about this here.

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5. Make sure your company name and logo are added on your personal profile page.  If you haven’t done so already, make you you select a company from the type-ahead menu when adding a position to your profile. Your logo from the company’s page on LinkedIn will display next to the position listed on your profile. If your company doesn’t have a company page on LinkedIn, no logo will be shown. If a page is created for your company after you’ve created your position, you must edit your position and select the company from the drop down list in order to display the logo. You can learn how to create a company page here.

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If you would like to learn more about LinkedIn Company Pages, you can visit Company Pages Frequently Asked Questions and there will be tons of helpful information about the requirements of adding a company page,  company updates and sponsored updates, administrative functions and career pages. If you don’t have the time to tackle this, you can always contact me to provide a quote.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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Filed under LinkedIn, Marketing, Social Media Marketing

How To Schedule Facebook Posts To Save You Time


facebook-schedule-updates1Like most of us, you’re busy. If you’re having a hard time finding the time to craft Facebook posts to your business page or your posting sporadically, you definitely need to read on.  Take a look at how easy it is to schedule your posts right in Facebook. You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it. You can schedule a post up to six months in advance in 10-minute intervals. Facebook’s instructions on how to schedule posts are as follows:

  • Once you’ve crafted your update, click the clock icon in the lower left-hand corner of the sharing tool.
  • Select the year, month, day, hour, and minute. All times correspond to the time zone the user is in at the time of this action.
  • Click schedule. It’s that easy.

Sample Post

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Confirmation: You’ll then see a confirmation of the date and time your post is scheduled to publish. Click to view your activity log.

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Activity Log: You can review or cancel any of your scheduled posts by visiting your activity log.

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If you choose a date in the past, the post will appear immediately at the appropriate place on your Page’s timeline. All times correspond to the current time zone you’re in. You can  see or edit scheduled Page posts from your Page’s activity log. If you want to learn how to schedule posts ‘on the go’ using the Pages Manager app, check out an earlier blog post here.

If you found this article helpful, be sure to follow @BrandLoveLLC on Twitter, “Like” BrandLove on Facebook, follow BrandLove on LinkedIn and add BrandLove to your Google+ circles. There are many more tips and tricks on my other social networking sites. Thank you for reading this post and feel free to share it with your friends. Your support is much appreciated!

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